Typography
A collection of typographic and type as texture, weight and form. A series of explorations pushing letterforms beyond the page from clean vector to dimensional 3D expression.
Illustrator
3D & 2D Letters
A letter is a shape before it's a word.
Get the shape right and everything else follows.®
Reebok had a typeface. This campaign gave it a voice.
A conceptual brand campaign rework for Reebok exploring how a single wordmark, when used with discipline and repetition, can become the entire visual language of a campaign. No photography, no product shot, no lifestyle imagery. Just the letterform at scale.
The concept pushes against the direction most sportswear brands take loud colour, busy composition, athlete-forward. This rework strips it back entirely. The grid of repeated wordmarks creates a pattern that reads as both typographic and architectural something that works as a billboard, a window display, a digital banner or a packaging surface without changing a single element.
Two references. Two directions. One design language.
Left — A typographic study using Herb Lubalin and Tobias Frere-Jones as reference two designers whose work shaped the way type is used in editorial and brand design. The piece reinterprets their visual language through a collage composition, layering letterforms, weights and fragments to explore how different typographic systems can coexist and create tension within the same frame. Built in Adobe Illustrator and Photoshop.
Right — A brand redesign concept for The Body Shop, developed as an academic project. The brief was to evolve the visual identity for a younger, more design-conscious audience without losing the brand's ethical and organic roots.
The new mark a flowing female silhouette built from botanical shapes was drawn entirely in vector in Adobe Illustrator. The palette of warm olive, sage and ivory stays true to the brand's natural positioning while giving it the visual edge to compete with newer wellness brands entering the same space.
Crafting a logotype that feels as bold as the brand it represents.
For Foodzilla, the typographic direction needed to communicate energy, appetite, and personality all at once. The custom 3D logotype was built with an extruded, baked-goods aesthetic: chunky letterforms with a warm amber palette that evokes freshly baked bread and street food culture. Every curve and shadow was crafted to feel tactile and craveable, turning the wordmark itself into a visual feast.
More Projects®
Typography
A collection of typographic and type as texture, weight and form. A series of explorations pushing letterforms beyond the page from clean vector to dimensional 3D expression.
Illustrator
3D & 2D Letters
A letter is a shape before it's a word.
Get the shape right and everything else follows.®
Reebok had a typeface. This campaign gave it a voice.
A conceptual brand campaign rework for Reebok exploring how a single wordmark, when used with discipline and repetition, can become the entire visual language of a campaign. No photography, no product shot, no lifestyle imagery. Just the letterform at scale.
The concept pushes against the direction most sportswear brands take loud colour, busy composition, athlete-forward. This rework strips it back entirely. The grid of repeated wordmarks creates a pattern that reads as both typographic and architectural something that works as a billboard, a window display, a digital banner or a packaging surface without changing a single element.
Two references. Two directions. One design language.
Left — A typographic study using Herb Lubalin and Tobias Frere-Jones as reference two designers whose work shaped the way type is used in editorial and brand design. The piece reinterprets their visual language through a collage composition, layering letterforms, weights and fragments to explore how different typographic systems can coexist and create tension within the same frame. Built in Adobe Illustrator and Photoshop.
Right — A brand redesign concept for The Body Shop, developed as an academic project. The brief was to evolve the visual identity for a younger, more design-conscious audience without losing the brand's ethical and organic roots.
The new mark a flowing female silhouette built from botanical shapes was drawn entirely in vector in Adobe Illustrator. The palette of warm olive, sage and ivory stays true to the brand's natural positioning while giving it the visual edge to compete with newer wellness brands entering the same space.
Crafting a logotype that feels as bold as the brand it represents.
For Foodzilla, the typographic direction needed to communicate energy, appetite, and personality all at once. The custom 3D logotype was built with an extruded, baked-goods aesthetic: chunky letterforms with a warm amber palette that evokes freshly baked bread and street food culture. Every curve and shadow was crafted to feel tactile and craveable, turning the wordmark itself into a visual feast.
More Projects®
Typography
A collection of typographic and type as texture, weight and form. A series of explorations pushing letterforms beyond the page from clean vector to dimensional 3D expression.
Illustrator
3D & 2D Letters
A letter is a shape before it's a word.
Get the shape right and everything else follows.®
Reebok had a typeface. This campaign gave it a voice.
A conceptual brand campaign rework for Reebok exploring how a single wordmark, when used with discipline and repetition, can become the entire visual language of a campaign. No photography, no product shot, no lifestyle imagery. Just the letterform at scale.
The concept pushes against the direction most sportswear brands take loud colour, busy composition, athlete-forward. This rework strips it back entirely. The grid of repeated wordmarks creates a pattern that reads as both typographic and architectural something that works as a billboard, a window display, a digital banner or a packaging surface without changing a single element.
Two references. Two directions. One design language.
Left — A typographic study using Herb Lubalin and Tobias Frere-Jones as reference two designers whose work shaped the way type is used in editorial and brand design. The piece reinterprets their visual language through a collage composition, layering letterforms, weights and fragments to explore how different typographic systems can coexist and create tension within the same frame. Built in Adobe Illustrator and Photoshop.
Right — A brand redesign concept for The Body Shop, developed as an academic project. The brief was to evolve the visual identity for a younger, more design-conscious audience without losing the brand's ethical and organic roots.
The new mark a flowing female silhouette built from botanical shapes was drawn entirely in vector in Adobe Illustrator. The palette of warm olive, sage and ivory stays true to the brand's natural positioning while giving it the visual edge to compete with newer wellness brands entering the same space.
Crafting a logotype that feels as bold as the brand it represents.
For Foodzilla, the typographic direction needed to communicate energy, appetite, and personality all at once. The custom 3D logotype was built with an extruded, baked-goods aesthetic: chunky letterforms with a warm amber palette that evokes freshly baked bread and street food culture. Every curve and shadow was crafted to feel tactile and craveable, turning the wordmark itself into a visual feast.