Foodzilla Delivery App
A conceptual food delivery brand built around a character-first identity. Foodzilla explores how personality, playfulness and bold visual language can transform a digital product into something people actually want to interact with — starting from a sketch, ending in a scalable brand.
Branding & Logo Design
Branding
Logo
A great brand mascot doesn't just represent a product. It makes people feel something before they even read the name.®
The character began as a hand-drawn sketch, working out proportions, expression and posture before touching a screen. Getting the personality right on paper first meant every digital decision that followed had a clear direction to serve.
The first digital iteration explored a warm amber and orange palette energetic, appetising and bold. At this stage the focus was on form: testing how the outline weight, the curve of the limbs and the balance of the bowl would hold up at small sizes, where app icons live and die.
When the character is strong enough, the brand builds itself around him.®
The final colour direction shifted to green a deliberate move to differentiate Foodzilla from the saturated orange and red landscape of existing food apps. Green reads as fresh, bold and slightly unexpected, reinforcing the brand's personality: this isn't just another delivery service, it's one with a character worth remembering.
The mascot was built entirely in Adobe Illustrator as a clean vector system scalable from app icon to large-format print without losing a single line.
Foodzilla Delivery App
A conceptual food delivery brand built around a character-first identity. Foodzilla explores how personality, playfulness and bold visual language can transform a digital product into something people actually want to interact with — starting from a sketch, ending in a scalable brand.
Branding & Logo Design
Branding
Logo
A great brand mascot doesn't just represent a product. It makes people feel something before they even read the name.®
The character began as a hand-drawn sketch, working out proportions, expression and posture before touching a screen. Getting the personality right on paper first meant every digital decision that followed had a clear direction to serve.
The first digital iteration explored a warm amber and orange palette energetic, appetising and bold. At this stage the focus was on form: testing how the outline weight, the curve of the limbs and the balance of the bowl would hold up at small sizes, where app icons live and die.
When the character is strong enough, the brand builds itself around him.®
The final colour direction shifted to green a deliberate move to differentiate Foodzilla from the saturated orange and red landscape of existing food apps. Green reads as fresh, bold and slightly unexpected, reinforcing the brand's personality: this isn't just another delivery service, it's one with a character worth remembering.
The mascot was built entirely in Adobe Illustrator as a clean vector system scalable from app icon to large-format print without losing a single line.
Foodzilla Delivery App
A conceptual food delivery brand built around a character-first identity. Foodzilla explores how personality, playfulness and bold visual language can transform a digital product into something people actually want to interact with — starting from a sketch, ending in a scalable brand.
Branding & Logo Design
Branding
Logo
A great brand mascot doesn't just represent a product. It makes people feel something before they even read the name.®
The character began as a hand-drawn sketch, working out proportions, expression and posture before touching a screen. Getting the personality right on paper first meant every digital decision that followed had a clear direction to serve.
The first digital iteration explored a warm amber and orange palette energetic, appetising and bold. At this stage the focus was on form: testing how the outline weight, the curve of the limbs and the balance of the bowl would hold up at small sizes, where app icons live and die.
When the character is strong enough, the brand builds itself around him.®
The final colour direction shifted to green a deliberate move to differentiate Foodzilla from the saturated orange and red landscape of existing food apps. Green reads as fresh, bold and slightly unexpected, reinforcing the brand's personality: this isn't just another delivery service, it's one with a character worth remembering.
The mascot was built entirely in Adobe Illustrator as a clean vector system scalable from app icon to large-format print without losing a single line.